our mission

To help more people create meaningful and memorable experiences around the food we share.

Our values are inspired by the hospitality industry and are reflected in everything we do – from discovery to delivery – we pride ourselves on serving our clients well so they can better serve theirs.

Created by and for people in the food & beverage industry, SF Creative is a Full-Service Content + Digital Marketing Agency that knows food. Our unrivalled culinary expertise fuels our in-house test kitchen and production studios to bring data-driven marketing strategies to life.

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OUR CORE SERVICES

  • Digital Marketing

  • Content Strategy

  • Recipe Development

  • Food Styling

  • Photography & Video

  • Graphic Design

  • Paid Media

  • Culinary Consulting

  • Trend Tracking

  • Event Planning & More

we know how big agencies do it.

We do it better.

We stive for excellence in everything we do with an unbridled commitment to quality, innovation, and integrity. We pride ourselves on working closely with clients as a trusted extension of their own team to create meaningful and memorable experiences around the food we share.

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Quality

Everything we create, serve and deliver is held to highest standards and we never compromise our standards.

Innovation

We explore, share, investigate, delve and experiment to develop original ideas with laser focused.

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Integrity

Marketing is a big responsibility, and we take that seriously. We work with brands whose values align with our own so we can create delicious content that honourably sells more food.

Communication

Clear and effective communication is essential in every relationship, and it usually starts with good listening. We believe in proactive and honest conversations throughout the process. 

Passion

We love food. A lot.

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Critical Thinking

We apply our experience, industry knowledge and big picture thinking to analyze and resolve challenges.

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Agility

In the ever-evolving world of food and digital marketing, we make it our business to stay on top of trends, so you don’t have to.

We believe that food has the power to

connect, comfort, and inspire

every single person on the planet.

Sabrina Falone

Sabrina Falone

Founder & Chief Culinary Officer

With more than 15 years of food marketing and content creation experience, Sabrina Falone has been the go-to food guru for more than 400 food brands across North America.

Best known for her uncomplicated, yet creative approach to food, Sabrina has applied these qualities to building a boutique agency that does it differently. SF Creative streamlines the content creation process to reduce redundancies and offer cost-effective marketing solutions that never compromise on quality or results.

Recognized for her culinary expertise and marketing savvy, Sabrina often participates in industry events as a presenter, spokesperson and instructor.

Living just outside Toronto, with her husband and two kids, Sabrina draws inspiration from her personal life to help brands tell a story that sets them apart.

Our Team

Every program’s objective is different, and most importantly, every brand’s story is unique. This is why we hand-pick our team for each project.

Every member of the Culinary Collective is a highly skilled professional with a diverse and honed expertise. They’re dedicated to their craft and love using their skills to transform marketing strategies into fresh content.

Our curated team of Chefs, photographers, editors, copywriters, graphic designers, and marketing mavens compliment and balance each other in perfect harmony to that makes your brand sing.

Our passion for food and connection

is what drives us. We merry tradition and trends to launch brands into the future of food.