our mission

To inspire meaningful and memorable experiences around the food we share.

Our values are inspired by the hospitality industry and are reflected in everything we do – from discovery to delivery – we pride ourselves on serving our clients well so they can better serve theirs.

Created by and for people in the food & beverage industry, SF Creative is a Full-Service Content + Digital Marketing Agency that knows food. Our unrivalled culinary expertise fuels our in-house test kitchen and production studios to bring data-driven marketing strategies to life.

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OUR CORE SERVICES

  • Digital Marketing

  • Content Strategy

  • Recipe Development

  • Food Styling

  • Photography & Video

  • Graphic Design

  • Paid Media

  • Culinary Consulting

  • Trend Tracking

  • Event Planning & More

we know how big agencies do it.

We do it better.

We strive for excellence in everything we do with an unbridled commitment to quality, innovation, and integrity. We pride ourselves on working closely with clients as a trusted extension of their own team to create meaningful and memorable experiences around the food we share.

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Quality

Everything we create, serve and deliver is held to highest standards and we never compromise our standards.

Innovation

We explore, share, investigate, delve and experiment to develop original ideas with laser focused.

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Integrity

Marketing is a big responsibility, and we take that seriously. We work with brands whose values align with our own so we can create delicious content that honourably sells more food.

Communication

Clear and effective communication is essential in every relationship, and it usually starts with good listening. We believe in proactive and honest conversations throughout the process. 

Passion

We love food. A lot. 

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Critical Thinking

We apply our experience, industry knowledge and big picture thinking to analyze and resolve challenges.

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Agility

In the ever-evolving world of food and digital marketing, we make it our business to stay on top of trends, so you don’t have to.

Food has the power to

connect, comfort, and inspire

real moments.

Sabrina Falone

Sabrina Falone

Founder & Chief Culinary Officer

With almost 20 years of food marketing and content creation experience, Sabrina Falone has been the go-to food guru for more than 400 food brands across North America.

Best known for her uncomplicated, yet creative approach to food, Sabrina has applied these qualities to building a boutique agency that does it differently. SF Creative streamlines the content creation process to reduce redundancies and offer cost-effective marketing solutions that never compromise on quality or results.

Recognized for her culinary expertise and marketing savvy, Sabrina often participates in industry events as a presenter, spokesperson and instructor.

Our Team

Each program's objective is as distinct as every brand's unique story. That's why we meticulously hand-pick our team for each project.

Every member of the SF Creative Collective is a seasoned professional, dedicated to their craft and committed to delivering exceptional results. With a passion for innovation, they artfully transform marketing strategies into dynamic solutions that captivate audiences and drive success.

Our carefully curated team of chefs, creators, photographers, editors, copywriters, graphic designers, and marketing experts complement and balance each other, harmonizing seamlessly to authentically share your brand's story.

Our passion for food and connection

drive our commitment to crafting unique and meaningful moments.